Bakar
Recreating the landing page for Bakar. One of 2023’s most popular British artists.
Designing a web page for fans to browse content all about London based musician, Bakar. This also went hand in hand with the release of the most recent album and all of the artwork and ad campaigns that came with it.
The landing page is a dynamic platform that evolves with the artist’s career. It highlights the importance of fresh content for fans to engage and connect with.
01 Objective
Create a responsive design on all devices with clear CTA’s and animations that reflect the artist’s brand and style.
02 Challenge
London heritage
Designing a place for fans to explore recent information about the artist’s content and music. Define the purpose of the page, and the layout.
03 Opportunity
Create an effective landing page for promoting the artist’s music, engaging with fans, and building an online presence.
portraits
A collection of images that help to define the artists brand and personality. The moodboard helped to create an overall identity to help support the design development phase of the project. The images specifically include the artist himself and
Research + Moodboard
album artwork
clips from videos
A collection of images to define the artists brand and personality. Creating an overall perspective to help support the development of an artist focused landing page for fans.
Development & Wireframing
Here I started to map out the design and the main user touch points using wireframes in Figma. The aim was to keep the design simple, not over complicated. From the research phase, I found that the most popular user age group started at late teens through to mid thirties, something I kept in mind whilst designing.
